Hi, I’m Angie Kraushar
Branding is what I do best.
Your Brand is as critical to the strength of your business as the foundation is to a house. It is a… (read more)Your Brand is as critical to the strength of your business as the foundation is to a house. It is a description of your core values and your strategic vision upon which you build your company.
Brands protect businesses against the inevitable challenges that sometimes we can see coming but many times take us by surprise.
Without a Brand, the work of building your business can be tactically exhausting and expensive. Marketing firms will fast-track you to web development and SEO campaigns, skipping the most important work: defining why you exist and why you matter to your customer.
If you want to strengthen your Brand and have a lasting impact, we need to talk.
Wahoo Brand Consultant
Why Choose Wahoo
Wahoo is not another marketing firm. Wahoo is me, an entrepreneur with 30 years’ experience. My husband and I started… (read more)Wahoo is not another marketing firm. Wahoo is me, an entrepreneur with 30 years’ experience. My husband and I started a construction business from the ground up.
Through those years, we were also growing our Brand. My work has earned me awards and recognition for being one of the best Branded companies in BC.
I am a proven Brand Consultant, ready to bring my skills and experience to your team. Let me equip you with tools and strategies for growth and improved client experience. As your Brand Consultant, I focus beyond your identity (website, image, graphics). I take a deep dive into your client’s perception and expectation of your business, knowing that the relationships you have with clients will ultimately strengthen your Brand and increase revenue, along with your client base.
KIND WORDS FOR WAHOO
MEET ANGIE
I love the power of a great idea and I am comfortable with being ‘different’. People will say I go to the extreme… (read more)I love the power of a great idea and I am comfortable with being ‘different’. People will say I go to the extreme whether it’s planning a party or thinking of staff incentives.
I like to think of it as excellence.
Back in 1992, when we started our concrete company, I had no idea that striving for excellence would shape me into an expert in Branding. I wanted to be better than my competition and it had me lying awake at night, thinking of ideas that would set us apart. We discovered that our values and the way we treated both staff and clients, was an authentic part of our Brand. We create a culture of ‘Everyone is a Leader’ and fostered a professional environment in what was considered a rough industry.
Our Brand Strategy would influence industry standards and set us apart from our competitors.
The Wahoo Way
Branding Before Marketing
It’s so tempting to jump to website work and SEO campaigns before creating a Brand Strategy. I see companies do it all the time. I did it myself… (read more)It’s so tempting to jump to website work and SEO campaigns before creating a Brand Strategy. I see companies do it all the time. I did it myself.
It’s the fun work, yet it can feel like a reel of a duck swimming in circles, putting in the effort and not getting very far.
Do you have a Brand Strategy in place? Do you refer to it when making hiring decisions? In leadership meetings? Creating incentives for clients?
A Brand Strategy influences more than marketing decisions. It’s a living document and guidebook for all the daily decisions of business: the way staff feel and talk about the company, the clarity of your content online, the tone of emails to vendors and clients. A Brand Strategy influences everything, if you let it.
Whether you are a startup or have been in business for decades, focusing on your Brand before you focus on marketing is a game changer.
The Wahoo Way is a proven winning process derived from a Brand Audit, a process that requires owners and/or lead staff to take a deep dive into critical factors about your business.
The work of a Brand Audit pays off through the decades and takes you from average to exceptional!
GET STARTED WITH WAHOO
The great news is that you are already operating on a set of core values; let’s identify the ones that matter.
You already have vision. You wouldn’t be here if you didn’t. It’s time to take that vision and clarify your message. Be a company that is out in front. Let’s talk about how I can help!
